THE BUSINESS PLAN OF THE HOTEL
The hotel business plan that we offer is a tool that enables an investor or the owner of a hotel facility to make the right decisions and avoid critical financial risks
THE BUSINESS PLAN OF THE HOTEL
From site selection and design to construction and commissioning. The owner pays a fixed fee to the Management Company
THE BUSINESS PLAN INCLUDES 4 MAIN STAGES
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Marketing research
Comprehensive analysis of market conditions and the potential of the study area for the development of the hotel business1 -
Descriptive concept
A detailed description of the concept of the projected object, including its target audience, the quality of services provided2 -
The financial model
A detailed assessment of the long-term economic performance of the project3 -
Master plan of the territory
The layout of the objects on the project territory4
1
MARKETING RESEARCH
We help to form a complete understanding of the market situation and identify the most promising areas for successful business in the hospitality sector
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Location, transport and pedestrian accessibility
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SWOT analysis of the site
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General characteristics of the region
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The main factors of tourist activity
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Overview of the hotel real estate market
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Planned projects
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Seasonal occupancy profile of facilities
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Dynamics of the average cost of rooms
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Overview of competitive comparable projects
2
The descriptive concept of the project
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Location of the object
Description of the location of the object, its advantages in terms of geography, ecology, transport accessibility, proximity to attractions. -
Target audience
Identification of the main consumer groups (tourists, businessmen, families with children, newlyweds, etc.) and consideration of their needs. -
Quality and level of service
Description of the standards of comfort, safety, cleanliness, courtesy of staff and amenities that make it possible to stand out from competitors. -
A set of services
The list of services offered includes accommodation, meals, entertainment, SPA treatments, conference rooms, sports facilities and unique offers. -
Infrastructure, object renderers
Presentation of visual materials (3D models, drawings, renderings) demonstrating the appearance and internal structure of the object for investors and partners.
3
THE FINANCIAL MODEL OF THE PROJECT
It includes components, each of which helps to analyze the profitability and sustainability of the project
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Analysis of the economic feasibility of the project
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Project area balance
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Forecast of the load level (OC) and average room rate (ADR)
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USALI
In a single system of reports and indicators -
PNL
Income and expense report for all departments -
IRR
The internal rate of return of the project -
Analysis of the sensitivity of the project to changes in CAPEX and the discount rate
4
The composition of the master plan
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Situational scheme
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Climate analysis
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Cadastral information
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Information on land use
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Analysis of the master plan
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Functional zoning
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Flow diagram
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Placement of objects
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References